Privacy Policy
Last Updated: January 2026 · VIIVIADS Advertising Services, Mumbai, India
1. Overview
VIIVIADS ("we", "our", or "us") operates as a mobile-first performance advertising partner and programmatic technology provider. We respect the privacy of our website visitors, advertising clients, and mobile end-users. This Privacy Policy outlines our standards for data collection, usage, and protection.
2. Information We Collect
Direct Inquiries: When you complete an advertiser or publisher application on viiviads.com, we collect contact information including your name, company name, work email address, telephone/WhatsApp number, messenger handle, and campaign requirements.
Programmatic Ad Telemetry: In the course of serving in-app ad requests, our platform processes pseudonymous technical signals including mobile device advertising identifiers (IDFA/GAID where consented), operating system version, device model, coarse IP-derived geographic location, and app category context. We do not collect direct personal identity information (such as personal names, physical addresses, or financial account numbers) from ad-serving streams.
3. How We Use Collected Information
- To evaluate and launch performance advertising campaigns (CPI, CPA, CPL, CPS).
- To attribute conversions, installs, and down-funnel milestones via Mobile Measurement Partners (MMPs).
- To detect and filter fraudulent, invalid, or bot traffic.
- To communicate campaign progress and provide customer support to partners.
4. Data Sharing & Third Parties
We do not sell personal information to third parties. We share performance telemetry strictly with certified measurement partners (such as AppsFlyer, Adjust, Branch, Kochava, and Singular) for verified attribution and audit purposes.
5. Data Security & Retention
We implement industry-standard administrative, physical, and technical safeguards to protect collected data against unauthorized access, loss, or alteration. Data is retained only as long as necessary to fulfill contractual agreements and regulatory obligations.
6. Contact Us
If you have any questions or data access requests regarding this Privacy Policy, please contact our Data Officer at: